Being a high-achieving man or woman over the age of 35 can be stressful and hectic. Long days. Busy travel. Presentations and conferences. Kids. Without being in top physical and mental shape, it is extremely easy to reach burnout... and life can become exhausting.
Too many of these high-achieving men and women opt for either doing nothing… or they waste time unsuccessfully attempting to ‘diet’... or trying random exercise routines that get them nowhere. They're sick of fad diets that are impossible to stick to... of being told to give up sugar and carbs...of doing random workouts or classes that never change the way they look.
They want nothing more then to get into a body that oozes confidence, commands attention and gives them endless energy... so that they can dominate in both their professional and personal life... but they've never been able to find an approach that is realistic for them. They would love to have an amazing body - but they want to be able to get it in a way that they can actually STICK with... that's REALISTIC for their busy lifestyle... that doesn't require them to give up the foods they love or spend hours doing workouts that make them feel like they're going to die (yet they never see results from).
The mainstream approaches that most high-achieving men and women attempt once they're over 35 never seem to work. The fad diet of the year (Keto, Paleo, Intermittent Fasting, etc..). Trying to just 'eat healthy'. The latest and greatest workout class, fitness app or 28-day 'challenge' from some 25 year old Instagram 'Influencer'. Look around. There's more fitness and weight loss information than ever before... yet America is heavier then ever before!
When you're in your 20's, your body is different. You can get away with a lot. However, once you're over 35 years old, the ONLY thing that matters is the right approach... the right strategy - one that actually gets the results you're looking for... that is simple and process-driven.... that is easy-to-follow... that doesn't take a ton of time... that eliminates ALL reasons why it wouldn't work... and that you can actually stick with for the rest of your life... so that you can live the next chapter of your life the way you truly want to live it!
The Optimized You is a personal optimization program that uses a science-based, process-driven approach to help busy men and women over the age of 35 actually get - and STAY - in the most amazing physical and mental shape of their life - without having to diet... without having to give up any of the foods they love... without having to spend hours in the gym... and without having to do high-intensity workouts that bang them up and make them want to puke.
Even if they feel like they've "tried it all". Even if they've failed countless times in the past. Even if they absolutely love food or think they have no willpower.
The Optimized You movement stems from the philosophy that getting and staying in amazing shape is actually quite easy... and that all high-achieving men and women over the age of 35 should be in a body they absolutely love being in... with an unbreakable mind to match it... so that they can live their lives full of confidence, energy and vibrancy as the very best version of themselves... their Optimized You.
In fact, the ONLY reason busy men and women over the age of 35 struggle in their body all stems from their unconscious 'beliefs' about fitness and themselves:
Here's the good news - NONE of these are true. And once The Optimized You method is implemented... ANY high-achieving man or woman over the age of 35 can be in a body they never thought was possible... and be able to keep it... with far less effort then they once thought necessary.
Those 'in the know' definitely agree... and now even physicians are using and recommending The Optimized You... saying it's different than ANYTHING else that exists in the fitness, weight loss or personal development space... and that they'd recommend it to ANYONE.
WHY THIS IS SO DIFFERENT
The definition of "Optimized" means to 'make the best or most effective use of (a situation, opportunity or resource)'. There is only one YOU - you can't be the best version of anyone else - only the best version of YOU... and that's what our platform helps you become... the most AMAZING version of yourself. One with a body that radiates confidence... and an unbreakable mind in which nothing that life throws in your path could ever hold you back.
If you're a high-achieving man or woman over the age of 35 and want to get into phenomenal shape - and stay that way - so that you can live the next chapter of or life with total confidence, an unbreakable mind and endless energy... you need the right approach - or else you're setting yourself up or failure.
You need to put science to work for you.
The Optimized You uses a scientifically-proven, process-driven approach - compiled from the worlds' top experts on fitness, nutrition and mindset... simplified and packaged together all under one roof - to getting into the most amazing shape of your life - and being able to stay there PERMANENTLY. We call this The Optimized You: 35 & Over Body Breakthrough & Mastery Academy... and it's based on 4 core components that allow the busy 35 and over men and women that take part in it to achieve long-term results like they've never dreamed possible...
#1: YOU MUST STOP 'EXERCISING'... AND INSTEAD, FOLLOW A PROCESS-DRIVEN 'TRAINING' PROTOCOL DESIGNED FOR A HIGH-ACHIEVING MAN OR WOMAN OVER THE AGE OF 35
If you're a high-achieving man or woman over the age of 35, no amount of cardio, bootcamp classes, hot yoga... or random weightlifting routines will get you the body you desire. Exercising for the sake of 'burning calories'... or 'feeling exhausted afterwards'... is not going to transform the way your body looks and performs. In actuality, it could end up doing you more harm than good. Training is different. Training is about following a step-by-step protocol to achieve a desired outcome. It has to be specific for your age and have one singular focus - changing how your body LOOKS, FEELS & PERFORMS.
In The Optimized You: 35 & Over Body Breakthrough & Mastery Academy, we incorporate a physical training protocol adopted from Scott's time spent with the top strength and conditioning coaches in the entire country! THOUSANDS of bodies (including many household-name entertainers and professional athletes) have been transformed from this exact style of training. We’ve simply ‘tweaked’ it to make it safer and more joint-friendly for high-achieving men and women over the age of 35 who want amazing results... but can't afford to put excess stress or wear and tear on their body.
In order to get real results from training, it has to follow 'The Goldilocks Principal'... not too little, not too much – just right. 3-4 specific training sessions per week... 30-35 minutes each... can be done at a gym or at home. No cardio is necessary. No feeling like you're going to die. That is ALL you need to do to completely transform your body! Anything more than that tends to be overkill... and can actually CAUSE your body to store excess body fat!
We live in an era in which we often believe that 'more is more'... but when it comes to your body, once you're over 35, LESS of the 'right' work to your body is what actually produces amazing life-changing results. So, the formula for success is...
The 'Right' Physical Training Protocol For A Busy 35+ Year Old + The 'Right' Quantity of Work & Intensity + The 'Right' Exercises In The 'Right' Order + Doing Them The 'Right' Way = MASSIVE RESULTS!
If you follow this, you WILL build muscle… and that muscle will burn fat for you 24/7. And it will completely change how your body looks, feels and performs.
This is SCIENCE – not OPINION…
#2. FOOD IS MEANT TO BE ENJOYED - NOT RESTRICTED. IN ORDER TO SUCCEED & SUSTAIN LONG-TERM, YOU MUST STOP DIETING AND ATTEMPTING TO GIVE UP THE FOODS YOU LOVE
You're welcome! But in all seriousness, dieting doesn't work. Diets are temporary, short-term fixes that are based on some level of restriction or deprivation. In fact, 95% of high-achieving men and women over the age of 35 that attempt to 'diet' end up gaining back MORE weight than they initially lost. And every time you fail at a diet and gain the weight back, you strengthen your body’s self-defense mechanisms which make it HARDER to lose weight again in the future... EASIER to gain weight back… and it’ll cause your body to store even more fat in case you try to ‘diet’ again!
That's why with all these fad diets (Keto, Whole30, etc...) you see the "Before and After" pictures where they lost 30 pounds... but they never show you the "After-The-After" pictures where they eventually gained 40 back! Ultimately, diets do your body more harm than good if you can’t stick with them forever - which as you've probably experienced... is next to impossible to do! There is no ‘magic’ diet, meal plan or weight loss supplement! They ALL suck and they ALL will cause you to eventually fail... because they are all based on some level of restriction or deprivation... which your body (and your mind) absolutely hates! Trying to 'diet' to get into amazing shape is the equivalent of putting a band aid on a gunshot wound.
In The Optimized You: 35 & Over Body Breakthrough & Mastery Academy, we teach you HOW food really works... and help you create an easy-to-follow framework that still allows you to still eat the foods you want to eat. And when you’re allowed to do that, it becomes something you can actually STICK with long-term. We show you how to incorporate strategies into your daily life that allow you to eat more of the foods you love… and have those foods you love actually HELP you on your weight loss and body transformation journey... so that you can eat them without the guilt and shame.
When you follow this, you never put your body into ‘deprivation’ mode. Your body (and mind) won’t fight you when you’re allowing it to still eat foods it wants to eat. You use SCIENCE so that there's no longer 'good' or 'bad' foods... and when you learn HOW to do this, it’s something you can do FOREVER. You can’t UN-learn it. Therefore, you eliminate having to diet EVER again... because you now know how food really works and how ridiculous diets really are. And once you do this for a short period of time, it becomes intuitive... and you no longer even need to think about it!
Again, this is SCIENCE - not OPINION...
#3. YOU NEED TO REWIRE YOUR MIND FOR 'LESS STRESS' & TO ELIMINATE UNCONSCIOUS LIMITING BELIEFS ABOUT FITNESS... AND YOURSELF
If you're following Shift #1 and Shift #2, you'll soon see that the only thing that can hold you back is your thoughts and beliefs. 5% of what you do, think and feel is based on your conscious mind. Things you're consciously aware of - like the fact that you're reading this right now. The other 95% is unconscious and comes from your subconscious mind. Your subconscious mind is a stored program based on your past thoughts, beliefs and experiences. It plays that stored program over and over. And as weird as this sounds, it wants you to stay stuck where you are. And that's because where you are is familiar… and familiar is what it likes. That’s all it knows!
It will use fear-based defense mechanisms like 'this won't work for me', 'I'm too busy', 'It's too hard', etc... These are all automatic, unconscious beliefs (not FACTS) that are stored in your subconscious mind and are solely based on the beliefs created from your past experiences. And if left untreated, they will ensure you NEVER change. The only way out of this cycle is to change the CD that’s playing! No amount of willpower or positive thinking will do it.
In The Optimized You: 35 & Over Body Breakthrough & Mastery Academy, we help you become aware of your unconscious, automatic patterns and false, limiting beliefs that have held you back... and will continue to hold you back if left to their own devices. Once we shine a flashlight on them, we then replace them with NEW ones that serve who you WANT to become (your Optimized You).
Through awareness and repetition, your unconscious programming changes... and you start to run a NEW and improved program that empowers you – not dis-empowers you. Your beliefs change... and then this new, fit, confident, energized you actually becomes the new you... your old negative patterns fade away... and you will achieve massive breakthroughs in not only your body - but in all areas of your life. And the best part is that you'll be able to now STAY this way!
In addition, we know firsthand that being a high-achieving man or woman over the age of 35 can be stressful. And stress makes it MUCH harder to lose fat and build muscle. One of the reasons our approach is SO different is that we do the precise amount of training and utilize stress reduction strategies to significantly decrease cortisol levels... which speeds up recovery time from your workouts... and speeds up the muscle building and fat loss process by almost DOUBLE! Plus, you’ll feel a hell of a lot better... your performance and productivity will skyrocket... you'll have far more clarity and focus throughout the day... and you'll begin to fall in love with your daily life MUCH more!
This is compiled from YEARS of studying the world's top mindset experts... with regards to changing negative thoughts, beliefs and dis-empowering subconscious programming.
And again, this is SCIENCE – not OPINION…
#4. SIMPLICITY IS ALWAYS THE ANSWER. YOU MUST ELIMINATE 'PARALYSIS BY ANALYSIS' AND FOLLOW A FLEXIBLE BUT 'STEP-BY-STEP' BLUEPRINT... AS WELL AS HAVE THE SUPPORT, ACCOUNTABILITY & COMMUNITY TO ENSURE YOUR PERMANENT TRANSFORMATION OCCURS
We live in an era of information overload. It's easy to get sucked into 'paralysis by analysis'... and that's exactly where nothing occurs! Without a step-by-step blueprint to follow (coupled with the right blend of accountability and support), you’re left guessing... trying to piecemeal things together. You constantly dip your toe in the water… trying a little bit of this and a little bit of that... never seeing any real results. In The Optimized You: 35 & Over Body Breakthrough & Mastery Academy, we install in you exactly...
- HOW to train in a way that forces your body to change the way it looks...
- HOW to eat so that you never have to diet or deprive yourself of the foods you love ever again...
- HOW to replace the negative unconscious programming that holds you back...
- HOW to reduce your stress levels which speeds up the muscle building and fat loss process...
- And we deliver this to you in a very simplistic, systematic, step-by-step way... and provide the accountability and support to ensure that you not only understand this... but that you actually follow-through with it... and continue to follow-through with it. And if you get stuck, we get you unstuck.
20+ years of learning from the best in the world have been packaged under one roof into this transformational program... in a very simplistic, easy-to-follow and easy-to-stick-with way.
There is NOTHING else like this!